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Around one in ten online daters (13%) agree with the statement that “people who use online dating sites are desperate,” and 29% agree that online dating “keeps people from settling down because they always have options for people to date.” Familiarity with online dating through usage by friends or family members has increased dramatically since our last survey of online dating in 2005.Some 42% of Americans know someone who has used online dating, up from 31% in 2005.This infographic is an attempt to shape online dating related data and facts existing on the Web.

We found that online dating traffic doesn’t go up on Valentine’s Day, but actually peaks several days after.Based on the data, we determined that Valentine’s Day is largely irrelevant to people actively dating online.The point is that Valentine’s Day doesn’t apply to everyone in the same way (or even on the same day), so do your seasonal persona research when planning your seasonal marketing campaigns.One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.It does, however, have a delayed effect on singles (and other daters), causing a brief but prominent spike in traffic a few days after Valentine’s Day.

The Effect of Valentine’s Day on Marketers As marketers, it’s important for us to understand that Valentine’s Day isn’t an exciting, romantic day for everybody.And 29% of Americans now know someone who met a spouse or other long-term partner through online dating, up from just 15% in 2005.People in nearly every major demographic group—old and young, men and women, urbanites and rural dwellers—are more likely to know someone who uses online dating (or met a long term partner through online dating) than was the case eight years ago.At the same time, public attitudes towards online dating have grown more positive in the last eight years: Additionally, 32% of internet users agree with the statement that “online dating keeps people from settling down because they always have options for people to date.” This is the first time we have asked this question.In general, online daters themselves give the experience high marks.And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.